THE REVERSE MUSIC VIDEO

Recipient of an Honourable Mention at the Tokyo Film Awards, The Reverse Music Video has been featured in over 15 blogs and publications, including EARMILK & Elevator Magazine.

The reverse music video is a visual art project and deep collaboration between the IAMTHELIVING and Film 404. The process is much the same as that of creating a song followed by a visual component like a music video, however, the process is done in reverse.

The final result is a multimedia art piece, a music video shot for a song that never existed, showcasing the talent of IAMTHELIVING and providing cutting edge visuals and electronic music to create a collaboration with process.